The latest data from comScore Video Metrix shows that the number of videos viewed by Americans over the past twelve months increased by 34 percent, with 12.7 billion videos viewed in November 2008. That’s up from 9.5 billion last November.
Looks like Americans spent a whopping 40 percent more time watching online videos throughout 2008.
Seventy seven percent of the U.S. internet audience watches online video.
ComScore states that 146 million viewers tuned in to watch videos online in November 2008. This doesn’t represent a huge jump from 138 million in November 2007. However, in ’08, the average viewer watched 273 minutes of online video during the same month.
That represents an increase of more than 60 minutes over the past twelve months. While the average video was watched for 3.1 minutes, the average video on Hulu was watched for an impressive 11.9 minutes, longer than any other internet property in the top 10 list. Hulu’s offering of premium TV shows and films is definitely a factor in keeping U.S. viewers watching longer, even with ads sprinkled sporadically throughout…
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