- Image via CrunchBase, source unknown
More people now search videos on YouTube than make actual searches on Yahoo. In fact, YouTube searches now make up 25% of all Google searches in the U.S., according to the latest search figures from comScore.
Its latest report, released Thursday, reveals the number of searches done on YouTube. The amazing aspect of this report is that if it were an independent website, YouTube would be the second-largest search engine, right behind Google and larger than Yahoo.
Christa Quarles, an analyst at Thomas Weisel Partners, writes:
YouTube continues to be a standout contributor for Google generating 2.73bn searches in the U.S., up 8.5% from 2.52bn last month and up 114% from 1.28bn in November 2007. YouTube currently represents 25.4% of U.S. Google site searches compared with 17.4% in November 2007 and is larger than all of Yahoo based on total U.S. queries in November.
regular search for Google grew 32.3% annually compared to a 29.6% in October.
Also new at YouTube as of yesterday, if you click the “watch in HD” option below any HD-enabled video, the video will automatically play in widescreen format. As part of this launch, there is now a special HD Videos area where you can view videos uploaded in HD format. There is also a special FAQ in the Help Center to answer your questions about how to uploan in the new HD format. You can also post questions in the YouTube Community Help Forums.
Lastly, you will also notice some new landing pages at YouTube. As their most popular categories, youtube.com/news, youtube.com/music, and youtube.com/movies have new landing pages that are being tested. The news page will be populated with breaking stories from around the world as well as news from Google News. Music will feature rising videos alongside playlists dedicated to different genres. Movies will showcase some of the most popular short and full-length movies on YouTube.
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