Yahoo has taken a step to help out marketers who might be suffering in this terrible economy.
Today, the company announced that it has reduced the minimum bids on many search terms in Yahoo Sponsored Search.
Given that certain business categories have been impacted by the current economic conditions, we’ve reviewed minimum bid amounts on a large number of Sponsored Search keywords and reduced the minimum bids on many terms. This review process is a part of our ongoing efforts to optimize our search marketplace.
Some of these changes to minimum bids have already taken place. Please log in and review your account, as you may find that a number of your keyword bids that used to be below the minimum requirement may now be active if their minimum bids have been lowered. These keywords will automatically reactivate (and start displaying your ads), so make sure that your spending limits allow for additional traffic.
While this may certainly help out your advertising budget, it could also come as quite a surprise if you aren’t paying attention. Some of your previously inactive keywords might now be active, so heads up!
Don’t forget to check out PPC Coach to learn how to massively increase your PPC profits!
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