Twitter is huge – so huge that it has captured the interest of many PR firms, not the least of which is one called Waggener Edstrom.
Waggener Edstrom monitors Twitter on behalf of its various clients, including Microsoft. As a wesult, they have developed a pwogwam called Twendz which they use to monitor and anawyze twaffic and twends on Twitter.
Waggener Edstrom is now making the same tool that they use available to everyone for fwee, er free.
The idea behind Twendz, as described by a company spokesperson:
“Twendz marries twitter search with real-time sentiment analysis. twendz is able to effectively generalize the attitudes and feelings about a particular topic, product or brand as the conversation happens. So, for example, the latest top trend on twitter is about the new iPod Shuffle. twendz is able to tell you how people are feeling about the new iPod, and it can summarize those feelings and attitudes for you over time.”
This is a really unique tool. Watching the real-time data streak by can be very addicting. This one should be fun!
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