Given all the buzz surrounding Tupac Shakur’s surprise holographic appearance at Coachella 2012 this past weekend, it should come as no surprise that Dr. Dre and Snoop Dogg want to take the act on the road.
The two are trying to decide whether to do a smaller tour with just Dre, Snoop, and virtual 2Pac, or do a bigger tour and include the likes of Eminem, 50 Cent, and Wiz Khalifa.
The talks are still very much in the early stages, but it sure looks like there could soon be a Tupac hologram tour. Technically, the image of Shakur that was projected at Coachella was 2-D and not 3-D, meaning that it wasn’t really a hologram, but many fans have already dubbed it as such.
Digital Domain Media Group created the Tupac hologram, and the company’s chief creative officer says that the performance was NOT based on archived footage.
The company that projected the image itself was San Diego-based AV Concepts.
“We worked with Dr. Dre on this, and it was Dre’s vision to bring this back to life,” AV Concepts president Nick Smith told MTV. “It was his idea from the very beginning and we worked with him and his camp to utilize the technology to make it come to life…. You can take their likenesses and voice and… take people that haven’t done concerts before or perform music they haven’t sung and digitally re-create it.”
The reaction to the Tupac hologram was decidedly mixed. Some were amazed by Tupac’s “resurrection,” while others were disturbed by the idea.
Tupac’s mother, Afeni Shakur, is said to be very pleased with how virtual Tupac turned out, though.
Dr. Dre first sought Afeni’s approval before going ahead with virtual Tupac’s Coachella show, and Afeni reportedly found the show to be both “thrilling” and “bittersweet.”