Toys.com Is Bought Again for $5.1 Million by ToysRUs

In a bizarre turn of events, Toys.com was sold earlier this month for $1.25 million, THEN that sale was halted by the bankruptcy court.

Now the domain name has been RE-auctioned and this time, ToysRUs.com won said auction by paying a whopping $5.1 million for the domain name.

ToysRus really needed to win the auction, for obvious reasons.  All of the other bidders except ToysRUs and domain name holding company National A-1, which owns such domain names as free.com, boys.com, and girls.com, exited the auction at the $3 million mark.

The last $2 million in bidding was just these two entities battling back and forth - for hours.

Related articles by Zemanta

• The Parent Company Auctions Off Assets, Sells Toys.com Domain For $1.25 Million (techcrunch.com)
• The Parent Company Sells Toys.com for $1.25 Million (montysmegamarketing.com)
• Toys 'R' Us Buys eToys.com (shoppingblog.com)

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