The Tiger Woods camp is going to love this one.
The golf star’s image appears on a new PETA billboard bearing the tagline “Too Much Sex Can Be a Bad Thing”. Underneath, it reads “…for little tigers too. Help keep your cats (and dogs) out of trouble: Always spay or neuter!”
The organization has not gotten Tiger’s permission to use his likeness in the campaign.
“It’s a fun, tongue-in-cheek approach. We hope these billboard companies will understand,” says Virginia Fort, who worked on the project.
The current plan is to start putting up the new billboards in about two weeks.
Fort added that the new advertisement is solely intended to help animals…not to offend the golfer and his family, although it’s hard to imagine how they won’t be offended.
“The world has been transfixed on Tiger’s life after Thanksgiving. We’re putting the focus where it needs to be. We’re sure Tiger will appreciate our attempt – from a story that’s distracted the world and followed Tiger – to turn it into something positive for little tigers.”
They had better hope so.
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