This Just In: News Popularity Doubles with Mobile Users

Getting news via the mobile web is hot - and it's getting even hotter.

comScore has just released a report detailing the news-digging habits of U.S. users. The number of people who access news and information daily from their cell phones has doubled. It was 10.8 million in January of last year and it was 22.4 million in January of 2009.

What was the second-most-popular activity behind news searching? Social networking of course, with 9.3 million daily mobile users. Social networking currently has only half the popularity as reading news - BUT it's growing four times as fast, up from 1.8 million users just 12 months ago.

It is estimated that 63 million people accessed news and information via their cell phones at least once during the month. Of those, about a third did so via downloaded applications rather than mobile browsers.

SMS-text-based search proved even more popular with 14.1 million monthly users versus 8.2 million for downloaded maps.   Hello, Cha Cha?

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