I have no idea what the point of this commercial is. It's catching on like wildfire though, with more than 600,000 views on YouTube.
The only thing I can think of is that this is kind of like a car accident, where everyone just has to slow down and take a look. On the other hand, it might just be brilliant marketing, intended or not.
I can't really describe it. Just watch The Red House Furniture TV commercial...
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