Last summer, Alec Brownstein was just another tired, 28-year-old copywriter at an international ad agency whose burning desire was to work at “a really creative shop for really creative [creative directors].”
Now, he’s a senior copywriter at Young & Rubicam (Y&R) New York.
How did he do it? Brownstein bought Google Adwards ads for the names of creative directors he wanted to work with.
The ads read: “Hey, _____. Googling yourself is fun. Hiring me is fun too.”
How much did all of this cost him? $6.
“No one else was bidding on (the names),” Brownstein says, “so I got the top spot for like 10 cents a click.”
Watch the video below for more on what had to be the coolest job hunt ever.
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