Yahoo has taken a step to help out marketers who might be suffering in this terrible economy.
Today, the company announced that it has reduced the minimum bids on many search terms in Yahoo Sponsored Search.
Given that certain business categories have been impacted by the current economic conditions, we’ve reviewed minimum bid amounts on a large [...]

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As you may recall, Yahoo Search Marketing has been catching some flak for messing with advertisers’ campaigns in an attempt to “self-optimize” them (read: spend more of your money without telling you).
Yahoo has now attempted to defend their position on this – if you could call it that.
According to Yahoo, their intention was [...]

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Yahoo is laying off 1,500 people today, as the economy continues to worsen and layoffs in the tech industry approach 100,000.
Lucky for the soon-to-be-unemployed, however, that video chat startup Tokbox will be sitting in a taco truck outside of Yahoo headquarters today, handing out complimentary tacos and job applications.
Of course, they [...]

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Yahoo seems to think that they know what’s best for your marketing campaign, so much so in fact, that they will now go INTO your account, change your ads, create ads, and change all of your budgets…for your convenience of course.
Al Scillitani is pretty ticked off about it.
Apparently, all of this [...]

Continue reading " Warning: Yahoo Automatically Spends Your Money for You? "

Don’t miss The SEO Wars!  It’s selling like hotcakes.
In dueling blog announcements today, Google posted some helpful tips regarding how to use their Impression Share report, while Yahoo announced that you can now geo-target users at the country, city, or zip code level.
Google’s Impression share is a metric that represents the percentage of impressions your [...]

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