Image by Ben Oswest via Flickr

Efficient Frontier has just released a search engine ad share report for the 4th quarter of last year. They found that Google held onto its 76% market share while Yahoo actually gained 3%.
Here are additional trends they found:

Large vs. Small Advertisers: Small advertisers in the U.S. accounted for a greater [...]

Continue reading " Google Dominates, Yahoo Gains Search Ad Share in Fourth Quarter of 2008 "

Image via CrunchBase, source unknown

Just one day after their massive layoffs were announced, Yahoo is back in the spotlight again, albeit not the way they want, I’m sure.  Today, Yahoo announced that they have reduced their severance stipulation, a move which reduces one of the possible barriers to their eventual and, at this point seemingly [...]

Continue reading " Adding Insult to Injury: Yahoo Reduces Severance Plan "