Today is the day when Facebook will activate Facebook URLs for pages with less than 1000 fans.  Any page will be able to set up a custom URL today.
The only restriction is that you now need to have more than 100 fans in order to get your custom URL.
The Facebook help on this states:
Your Facebook [...]

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The mad rush is on, and Facebook vanity URLs are going like hotcakes.  While most users have just registered their plain old boring names, some people have gotten quite creative.
So, now from the home office, here are your Top 10 Facebook Vanity URLs…
10. http://www.facebook.com/marblecake (hello 4chan)
9. http://www.facebook.com/alksjfalskjfoiwefalsdlasfaslleseouaiwejndlsknjkdfs (more Adderall please)
8. http://www.facebook.com/qwertyuiopasdfghjklzxcvbnm (I would love to [...]

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Hoorah! The wait is over. Facebook launched vanity URLs, or usernames, at midnight last night.  If you haven’t done so, go register your username (if it’s still available, that is).
Facebook has said that 200,000 usernames were registered in just the first 3 minutes.
That’s equivalent to 1,111 URLs being registered per SECOND!  Amazing.
They also [...]

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We told you last month that Facebook vanity URLs were coming, and now we know exactly when.  Facebook has announced that vanity URLs will become available on Saturday, June 13th at midnight.
Get ready for the Facebook gold rush.  You can bet that there will be a virtual stampede as the doors officially open on Facebook’s [...]

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Are you vain?  Just how vain are you?  Want your own Facebook URL?  Good news…here are they come.
Facebook is about to start letting you claim a vanity URL that redirects to your profile page.  You should begin to see it later on this week.
The vanity URL rules won’t allow trademark infringement nor [...]

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