The Skittles experiment was somewhat unique and, while it wasn’t perfect, the results were phenomenal.  The campaign was effective in increasing the candy’s web site traffic in a big way. Hitwise reports a 1332% increase in the web site’s visitors on March 3rd.  Alexa also confirms this spike in traffic. It was fun AND it [...]

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The Skittles.com homepage is now nothing but a Twitter Search results page for the popular candy.  Time for a free marketing field day! If you go to Skittles.com right now, you are first prompted to enter your date of birth, because a web site about candy SHOULD be full of adult content of course, then [...]

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