There’s a new craze going on in Seattle that has Skittles execs tearing up with joy. It seems every time Marshawn Lynch of the Seahawks finds his way into the endzone, Seattle fans shower him with the fruit-flavored candies. It happened last night during their win over the St. Louis Rams, and the Skittles shower [...]

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The Skittles experiment was somewhat unique and, while it wasn’t perfect, the results were phenomenal.  The campaign was effective in increasing the candy’s web site traffic in a big way. Hitwise reports a 1332% increase in the web site’s visitors on March 3rd.  Alexa also confirms this spike in traffic. It was fun AND it [...]

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The Skittles.com homepage is now nothing but a Twitter Search results page for the popular candy.  Time for a free marketing field day! If you go to Skittles.com right now, you are first prompted to enter your date of birth, because a web site about candy SHOULD be full of adult content of course, then [...]

Continue reading " Skittles.com: Better Jump on It Now "