The Skittles experiment was somewhat unique and, while it wasn’t perfect, the results were phenomenal. The campaign was effective in increasing the candy’s web site traffic in a big way.
Hitwise reports a 1332% increase in the web site’s visitors on March 3rd. Alexa also confirms this spike in traffic.
It was fun AND it seems to [...]
Continue reading " Skittles Experiment Increases Traffic 1332% in One Day "
The Skittles.com homepage is now nothing but a Twitter Search results page for the popular candy. Time for a free marketing field day!
If you go to Skittles.com right now, you are first prompted to enter your date of birth, because a web site about candy SHOULD be full of adult content of course, then you [...]
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