Over on his blog, Matt Cutts just posted a copy of the slideshow he used to give his talk at WordCamp San Francisco 2009.
If you’re thinking that this is just another bunch of cryptic mumbo-jumbo, think again.  While it’s not the “Google Algorithm for Dummies,” it very well could be.
There are some genuine gems dropped [...]

Continue reading " The Matt Cutts Guide to SEO "

Panda Labs has just uncovered in excess of one million backlinks with Ford-related anchor text that point to malware disguised as anti-virus software.
The unwary surefer is slammed with alerts from “MS Antispyware 2009″ stating that they must buy the software to protect their computers.  MS Antispyware 2009 is a sham product and does nothing to [...]

Continue reading " Ford Motor Company Victim of Blackhat SEO Attack "

Image by Getty Images via Daylife

Google has introduced two changes to its search results pages – expanded “related searches” lists and longer search descriptions.
“Related Searches” is meant to provide related items at the bottom of your search results page.  Google says it’s a “new technology that can better understand associations and concepts related to your [...]

Continue reading " Google Goes Semantic with Tweaks to Search Results "

Image via CrunchBase

There is an Ad Age story circulating today that tells of the grumblings of larger, mainstream publishers and the way their ranking is handled by Google.
The article does anything but stay unbiased and the tone is surprisingly direct, at one point referring to Google’s organic search results as an “undifferentiated slush of results”.
Bottom [...]

Continue reading " Big Publishers Want Google’s Algorithm to Favor Brands "

Classified advertising.  It can be one of the most powerful method available to create visibility for your brand or product AND, when done online, it can provide your site with a MASSIVE amount of backlinks.
To that end, here is our super-massive list of over 300 online classified advertising websites.
Have fun…
1. http://1stopclassifieds.net
2. http://ad-line.com
3. http://ads.onlyfree.org
4. http://ajordan.com
5. http://alamonet.com
6. [...]

Continue reading " Huge List of 300+ Classified Ad Sites "

The Hatfields and The McCoys.  Oil and water.  SEO and Flash.  They just don’t mix.
Web designers love it.  SEO’s hate it.
Over the years, designers and clients have had their fair share of “discussions” on this touchy topic.
The search engines have never been able to do anything with Flash, BUT times are a-changing.
Adobe has introduced its [...]

Continue reading " Adobe Introduces SEO Technology Center "

It’s finally happened.
If you recall, after Toys R Us purchased the Toys.com domain name for over $5 million, they then proceeded to simply redirect the domain to the main ToysRUs.com website, thereby wasting that domain’s Google ranking.
Now, it looks like Toys.com has been de-indexed by Google.
The value of Toys R Us’ purchase has been reduced [...]

Continue reading " Toys R Us FAIL: Toys.com De-Indexed by Google "

Want to dominate Google Image Search? Here are some killer SEO tips on how to do so…
* It’s not important to get the top rankings, users often click on the next pages of results to find appropriate images. There are many “subjective” queries and users tend to explore instead of trying to find the [...]

Continue reading " Dominate Google Image Search "

As you may recall, the Toys.com domain name was finally sold to Toys R Us a few weeks ago, putting an end to a long and drawn out series of starts and stops.
All told, Toys R Us wound up spending over $5 million on the Toys.com purchase.
Now they’ve gone and screwed it up. The Toys.com [...]

Continue reading " ToysRUs Botches Toys.com Purchase with SEO Fail "

Here’s an interesting fact for SEO enthusiasts.
Hitwise reports that the length of our search queries has increased over the last 12 months. Comparing January 2009 to January 2008 reveals that longer search queries, averaging searches of 5 words or more in length, have increased by 10 percent.
During the same time period, shorter search queries, those [...]

Continue reading " The Rise of the Long-Tail Keyword "