Here is your Google Adwords PPC Fact of the Day… Changing a keyword from broad to exact match will not improve its Quality Score. With broad match, your ads may show on variations of your keywords.However, ad performance on these variations won’t affect your keywords’ Quality Scores. For example, say your ad group contained the [...]
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Image via CrunchBase, source unknown SEOMoz has just posted a great list of PPC resources on their blog. The list is awesome. They cover everything from Campaign Management to Landing Page Advice, even Headline Tips from the Dali Lama! One thing they don’t mention, however, is that there are some fantastic paid resources to help [...]
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If you haven’t checked out PPC-Coach in a while, now is the time. Coach has really upped his game lately. Now, PPC-Coach features TWO methods in each month for you to try. What can you now expect to see in your first few months? Review sites, polls, debt campaigns, dating offers, and yes, even ringtones. [...]
The Google Adwords Blog is throwing a little love our way again, this time with three hot tips for Cyber Monday. In case you’ve been living in a cave, the busiest shopping day of the year, Black Friday, is shortly followed by the biggest ONLINE shopping day of the year, Cyber Monday. This year Cyber [...]
Granted, this is kind of like a kid asking, “Why is the sky blue?”. This question, however, does deserve an answer. There has been a flurry of activity over on the Official Google Blog today. The latest post goes into quite a bit of detail as to the reasoning behind Quality Score and what affects [...]
It’s been a while since we’ve given you a step-by-step example of how to profit from trends. Today looks to be one of the best opportunities in a long time to give this method a whirl. If you’ve been on the fence and don’t know where to start, take notes. Let’s take a look at [...]
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Well, I decided to re-join PPC-Coach today. It’s been a while since I had been over there and, earlier this year, I decided to bail in Month Two. Why? I don’t know…I just lost focus, I suppose. Luckily, I’m still on his mailing list and I received notification that there was all new Month One [...]
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