Google AdWords has debuted a new “Make a Payment,” feature for post-pay clients. The feature lets you make payments for any amount and at varying times. This will help out customers who make payments with different methods.
It also serves to assist advertisers who have set a threshold for billing, but who may exceed that limit [...]

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Are you looking for that little something extra to make your PPC ad stand out?
Google may have just the thing for you. In this economy, everyone is looking for a way to save a few bucks.
You can now choose from two new “coupon” display ad templates for the Content Network.
Each new template features a slot [...]

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It’s easy to get so caught up in the advanced features of Google AdWords that we forget the simple things, like how an ad auction really works.
Well, it’s simple, right?  All you need to do is be the highest bidder. Wrong.
There is actually much more to the equation.  Google has provided us with a video [...]

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Yahoo has taken a step to help out marketers who might be suffering in this terrible economy.
Today, the company announced that it has reduced the minimum bids on many search terms in Yahoo Sponsored Search.
Given that certain business categories have been impacted by the current economic conditions, we’ve reviewed minimum bid amounts on a large [...]

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Good news for all of you PPC marketers.
You can now get help from the Google Adwords team right on Twitter.  Yes, you too can now get your AdWords questions answered in 140 characters or less.  Sarah and Stephen, whom you may know from the AdWords Help Forum, are now accessible via Twitter.
Sarah and Stephen will [...]

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Google is cracking down on so-called “black hat” marketers. Starting tomorrow, they are implementing a new policy that will disallow multiple display domains per ad group.
What that means is you can only have the same domain showing in a specific ad group in the display URL field.
For example, you cannot have one ad in an [...]

Continue reading " Google Adwords to Black-Hatters: “No Soup for You!” "

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We’ve seen Part 1 and Part 2, and today comes Part 3 of Google’s series on how to do more with less in Adwords.
If you want to refocus your existing budget on your highest performing product areas, or reach potential customers that you are missing, the secret is in the keywords. The Search-based Keyword [...]

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Last week, began our look at Google Adwords’ three-part series on how to do more with less.
In that post, we looked at Website Optimizer can help you convert a higher percentage of your website visitors (getting you more conversions with the same amount of clicks).
This week we’ll see how you can get more conversions from [...]

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Google has just begun a three-part series on how to best optimize your Adwords account for best conversions.
When times are tough, this can really come in handy.  The last thing you want to do is waste money on your PPC campaigns with clicks that don’t convert into leads.
Here is the first series of [...]

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Google Adsense
Google Adsense is currently preparing and mailing tax forms to eligible U.S. publishers and will be sending them out by the end of January. Please keep in mind that not all U.S. AdSense publishers will receive a tax form from Google.
How do you know whether to expect a tax form? Google will [...]

Continue reading " Google: Adsense Tax Forms, Adwords Seasonal Templates, and the Death of Print Ads "