Google AdWords has debuted a new “Make a Payment,” feature for post-pay clients. The feature lets you make payments for any amount and at varying times. This will help out customers who make payments with different methods.
It also serves to assist advertisers who have set a threshold for billing, but who may exceed that limit [...]

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It’s easy to get so caught up in the advanced features of Google AdWords that we forget the simple things, like how an ad auction really works.
Well, it’s simple, right?  All you need to do is be the highest bidder. Wrong.
There is actually much more to the equation.  Google has provided us with a video [...]

Continue reading " AdWords Ad Auctions: Back to Basics "

Yahoo has taken a step to help out marketers who might be suffering in this terrible economy.
Today, the company announced that it has reduced the minimum bids on many search terms in Yahoo Sponsored Search.
Given that certain business categories have been impacted by the current economic conditions, we’ve reviewed minimum bid amounts on a large [...]

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Top of the evenin’ to ya’.
Ya’ know it’s gettin’ close to St. Patrick’s Day when Google rolls out the special emerald Adwords display ad templates.  They’re magically delicious and hopefully, they’ll lead ya’ to your pot o’ gold.
Take a look at the video below to learn more…

Sphere: Related Content

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Google has just announced an exciting, and lucrative, Adwords contest.
AdWords’ display ad builder tool lets create display ads quickly and easily using quality templates. Advertisers have used it to make creative ads that get their brand and product messages to their audiences on the Google content network.

Google is holding a contest to see what you can create [...]

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Google is cracking down on so-called “black hat” marketers. Starting tomorrow, they are implementing a new policy that will disallow multiple display domains per ad group.
What that means is you can only have the same domain showing in a specific ad group in the display URL field.
For example, you cannot have one ad in an [...]

Continue reading " Google Adwords to Black-Hatters: “No Soup for You!” "

Jack Bauer saves lives.
Jack Bauer stops terrorists dead in their tracks.
Jack Bauer has protected America from certain disaster on more occasions than we can remember.
But there is one thing Jack Bauer CAN’T do.
You can, however.  If you would like to know what that one thing is, click the link below…
Events Occur in Real Time

Sphere: Related [...]

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Image via CrunchBase

Microsoft has announced that the Microsoft adCenter Desktop (Beta) client is now available to more advertisers.
Microsoft adCenter Desktop (Beta) was first announced at SMX Advanced on June 3 of last year. To take in the new beta, you need to be a U.S.-based advertiser or a Canadian advertiser, with fewer than 100,000 keywords [...]

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Would you like to learn strategies for improving PPC profitability?  Who wouldn’t, right, especially for free?
Join Exclusive Concepts on Wednesday, February 25, 2009, at 1:00 p.m. EST, for a free webinar highlighting ways you can maximize your PPC returns.
During this webinar, you’ll learn how to:

Employ strategies to improve PPC profitability and gain insight toward making [...]

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I’ve heard it for the longest time.  “PPC is a waste of time”, “Everyone loses money at it”.  I’ve even heard horror stories where students lost more than $20,000 trying to learn PPC marketing.
It was because of that that I stayed away.
Today, I saw something that made me scratch my head and I’m wondering if [...]

Continue reading " Is PPC Marketing Really a Scam? "