If you think that the recession is going to cause a dip in web advertising spending, you might not want to tell MySpace.  Their MyAds advertising platform, which officially launched on October 12, is already a $50 million per year business.
Analysts are predicting that MySpace revenues for the fiscal year ending June 2009 will reach [...]

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Just when the rest of the world seems to think that display ads are dead, Google surprises us.  Maybe those MySpace ads are catchier than I thought.
Today, Google Adwords unveils the Adwords Display Ad Builder.
This new tool allows you to create customized display ads featuring your own text, images, and logos.  You can also change [...]

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As we have been discussing for a week or two now, MySpace has finally unveiled its PPC advertising platform.  Officially called MyAds, the new self-serve ad system is only allowing display ads for now, unlike Facebook, which allows text-based advertising.
For now, advertisers can choose between a 728 x 90 advertisment or a 300 x 250 [...]

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OK, so my first attempt with MySpace ads…not stellar.  It seems that I’m getting about 400+ page views per hour but only one or two clicks with no conversions yet to speak of.
These things took so long to get approved that the “end date” that I had scheduled is already coming up…tomorrow.
I’m going to tweak [...]

Continue reading " Update on MySpace Ad Campaign "

Wow, that question sounds like it’s a couple of years too late doesn’t it?  Well, believe it.  MySpace Social Ads are now in Beta.  Remember the initial Facebook frenzy?  Time to go check this one out while it’s still in its infancy.
I just fired up a couple of campaigns this afternoon.  They are still ‘pending [...]

Continue reading " Time to Bank with MySpace? "