Facebook continues to dominate every corner of the web. In fact, the term “Facebook” was the most-searched term of 2011, according to Experian Hitwise. This was the third consecutive year that Facebook placed at the top of the annual list. The company’s name accounted for 3.1 percent of all searches in 2011, a 46 percent [...]

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Heads up, Google. There’s a new sheriff in town.  According to HitWise, Facebook was the most-visited website in 2010, overtaking Google for the first time. Facebook has beaten Google in previous months, but this is the first time it was actually the most-visited site of the year. Facebook was the top-visited Website for the first [...]

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Hitwise has released a report revealing the top search queries on Twitter for the week ending March 21, 2009. Taking the top spot is teen film smash “Twilight”, which is based on the book series of the same name. Here is the complete top 25 list: The report also shows that entertainment searches were the [...]

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The Skittles experiment was somewhat unique and, while it wasn’t perfect, the results were phenomenal.  The campaign was effective in increasing the candy’s web site traffic in a big way. Hitwise reports a 1332% increase in the web site’s visitors on March 3rd.  Alexa also confirms this spike in traffic. It was fun AND it [...]

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Here’s an interesting fact for SEO enthusiasts. Hitwise reports that the length of our search queries has increased over the last 12 months. Comparing January 2009 to January 2008 reveals that longer search queries, averaging searches of 5 words or more in length, have increased by 10 percent. During the same time period, shorter search [...]

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