Already worth $21.5 billion, the U.S. toy industry continues to grow despite tough economic times. Two companies, Mattel and Hasbro, control over 40 percent of today’s toy empire. Far evolved from their first awkward licensing agreements with film franchises like Star Wars, toy retailers aren’t missing out on gold mines like Transformers and Toy Story. [...]

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Remember Stretch Armstrong? That super-stretching superhero from the ’70s and ’80s? He’s about to hit the big screen. Based on the Hasbro action-figure toy, Taylor Lautner will be joining the cast of the new Universal Pictures movie, which will debut in 2012, as the stretchable character. “In the past two years, Taylor has emerged as [...]

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Paramount Pictures and Hasbro, whose previous collaboration was the worldwide blockbuster Transformers, have reunited for another extraordinary action-adventure G.I. Joe: The Rise of Cobra. From the Egyptian desert to deep below the polar ice caps, the elite G.I. JOE team uses the latest in next-generation spy and military equipment to fight the corrupt arms dealer [...]

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Here’s one Google Monopoly that won’t have regulators buzzing. Starting today, Hasbro is launching a massively multiplayer worldwide game of Monopoly online using the Google Maps service. Players start out with $3 million of Monopoly money and can then digitally purchase real city blocks across the globe. Users will then be able to create buildings [...]

Continue reading " Google’s Monopoly City Streets Launches Today "