Last summer, Alec Brownstein was just another tired, 28-year-old copywriter at an international ad agency whose burning desire was to work at “a really creative shop for really creative [creative directors].” Now, he’s a senior copywriter at Young & Rubicam (Y&R) New York. How did he do it? Brownstein bought Google Adwards ads for the [...]
Image by Getty Images via Daylife Google AdSense has decided to retire their “video units” option at the end of next month so they can focus their energies on other opportunities. If you’d still like to use video YouTube content, you can still do this via YouTube.com directly. Just go to any YouTube page and [...]
Continue reading " AdSense Retires Video Ad Units; Adwords Expands Beta Interface "
Google AdWords has debuted a new “Make a Payment,” feature for post-pay clients. The feature lets you make payments for any amount and at varying times. This will help out customers who make payments with different methods. It also serves to assist advertisers who have set a threshold for billing, but who may exceed that [...]
Continue reading " Adwords Offers New “Make a Payment” Option "
Are you looking for that little something extra to make your PPC ad stand out? Google may have just the thing for you. In this economy, everyone is looking for a way to save a few bucks. You can now choose from two new “coupon” display ad templates for the Content Network. Each new template [...]
Continue reading " New Adwords Coupon Templates for Content Network "
There’s nothing more frustrating than trying to log in to AdWords and / or AdSense, only to discover that the Google systems are down. Well, here is some advance warning so you can actually be ready for it. On Saturday, March 14th, 2009, the AdWords system will be unavailable from approximately 1pm to 5pm EDT [...]
Continue reading " Alert: AdWords and AdSense Down-Time on Saturday "
It’s easy to get so caught up in the advanced features of Google AdWords that we forget the simple things, like how an ad auction really works. Well, it’s simple, right? All you need to do is be the highest bidder. Wrong. There is actually much more to the equation. Google has provided us with [...]
Top of the evenin’ to ya’. Ya’ know it’s gettin’ close to St. Patrick’s Day when Google rolls out the special emerald Adwords display ad templates. They’re magically delicious and hopefully, they’ll lead ya’ to your pot o’ gold. Take a look at the video below to learn more… Incoming search terms:lucky charms magically deliciouslucky [...]
Google Adsense (along with Adwords) has just introduced “expandable ads“. These are basically ads that “expand” to a larger size when the user clicks on them. Google is only rolling this option out to Adsense publishers in North America and Europe presently. The new ad units come in two models: CPM payment (payment per 1,000 [...]
Good news for all of you PPC marketers. You can now get help from the Google Adwords team right on Twitter. Yes, you too can now get your AdWords questions answered in 140 characters or less. Sarah and Stephen, whom you may know from the AdWords Help Forum, are now accessible via Twitter. Sarah and [...]
Google has just announced an exciting, and lucrative, Adwords contest. AdWords’ display ad builder tool lets create display ads quickly and easily using quality templates. Advertisers have used it to make creative ads that get their brand and product messages to their audiences on the Google content network. Google is holding a contest to see what you [...]
Continue reading " Adwords Adbuilder Contest: Win up to $1,000 "
Google is cracking down on so-called “black hat” marketers. Starting tomorrow, they are implementing a new policy that will disallow multiple display domains per ad group. What that means is you can only have the same domain showing in a specific ad group in the display URL field. For example, you cannot have one ad [...]
Continue reading " Google Adwords to Black-Hatters: “No Soup for You!” "
Image via CrunchBase We’ve seen Part 1 and Part 2, and today comes Part 3 of Google’s series on how to do more with less in Adwords. If you want to refocus your existing budget on your highest performing product areas, or reach potential customers that you are missing, the secret is in the keywords. [...]
Continue reading " Adwords: Google Says Do More with Less (Part 3 of 3) "
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