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Alexa's tag archives

Alexa Gets Facelift, New Stats

Posted by Chris Monty in April 1st 2009  
Image representing Alexa as depicted in CrunchBase

Amazon’s web statistics tool Alexa has gotten a huge facelift, with a new look and a variety of new stats.
The Alexa search engine is now gone.  In its place, Alexa now focuses on monitoring sites that are discussing a particular topic.
The change is pretty drastic.  I almost thought I was on the wrong site when [...]

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under: Tech News
Tags: Alexa, Amazon.com

CollegeHumor Buys SportsPickle.com

Posted by Chris Monty in March 27th 2009  
college-humor-logo

Is your blog languishing?  Are your Alexa rankings suffering?  Fear not, there may be hope for you yet, IF you’ve got the right niche.
Take for example Sportspickle.com.  The satirical sports website was just purchased by IAC-owned College Humor for an undisclosed sum.
There are two things that make this purchase remarkable.
One, the Sportspickle.com site is UGLY.  [...]

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under: Tech News
Tags: Alexa, CollegeHumor, Sportspickle.com

Skittles Experiment Increases Traffic 1332% in One Day

Posted by Chris Monty in March 10th 2009  
skittles-twitter

The Skittles experiment was somewhat unique and, while it wasn’t perfect, the results were phenomenal.  The campaign was effective in increasing the candy’s web site traffic in a big way.
Hitwise reports a 1332% increase in the web site’s visitors on March 3rd.  Alexa also confirms this spike in traffic.
It was fun AND it seems to [...]

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under: Entertainment, Marketing, Tech News
Tags: Alexa, Hitwise, Skittles, Skittles.com, Twitter

King Google: New #1 on Alexa U.S.

Posted by Chris Monty in February 25th 2009  
king-google

It’s official.  Google is the new #1 site on Alexa’s U.S. charts, unseating former #1 Yahoo.
Actually, with YouTube coming in at #3, Google really does look quite dominant now.
See photo below…

Sphere: Related Content

Technorati Tags: Alexa, Google, Yahoo

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under: Tech News
Tags: Alexa, Google, Yahoo

Boost Your Alexa Rank the White Hat Way

Posted by ChrisMonty in October 21st 2008  

Do you check your Alexa rank often?  If you’re like me, maybe you’re obsessed with it.  Well, here is a quick and easy way to boost your Alexa rank.
Did you know that Alexa only tracks the website views of users who HAVE the Alexa toolbar installed?  That’s right.  If you don’t use the toolbar, Alexa [...]

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under: Marketing
Tags: Alexa, Alexa Toolbar, Traffic

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