Amazon’s web statistics tool Alexa has gotten a huge facelift, with a new look and a variety of new stats.
The Alexa search engine is now gone.  In its place, Alexa now focuses on monitoring sites that are discussing a particular topic.
The change is pretty drastic.  I almost thought I was on the wrong site when [...]

Continue reading " Alexa Gets Facelift, New Stats "

Is your blog languishing?  Are your Alexa rankings suffering?  Fear not, there may be hope for you yet, IF you’ve got the right niche.
Take for example Sportspickle.com.  The satirical sports website was just purchased by IAC-owned College Humor for an undisclosed sum.
There are two things that make this purchase remarkable.
One, the Sportspickle.com site is UGLY.  [...]

Continue reading " CollegeHumor Buys SportsPickle.com "

The Skittles experiment was somewhat unique and, while it wasn’t perfect, the results were phenomenal.  The campaign was effective in increasing the candy’s web site traffic in a big way.
Hitwise reports a 1332% increase in the web site’s visitors on March 3rd.  Alexa also confirms this spike in traffic.
It was fun AND it seems to [...]

Continue reading " Skittles Experiment Increases Traffic 1332% in One Day "

It’s official.  Google is the new #1 site on Alexa’s U.S. charts, unseating former #1 Yahoo.
Actually, with YouTube coming in at #3, Google really does look quite dominant now.
See photo below…

Sphere: Related Content

Technorati Tags: Alexa, Google, Yahoo

Continue reading " King Google: New #1 on Alexa U.S. "

Do you check your Alexa rank often?  If you’re like me, maybe you’re obsessed with it.  Well, here is a quick and easy way to boost your Alexa rank.
Did you know that Alexa only tracks the website views of users who HAVE the Alexa toolbar installed?  That’s right.  If you don’t use the toolbar, Alexa [...]

Continue reading " Boost Your Alexa Rank the White Hat Way "