It’s easy to get so caught up in the advanced features of Google AdWords that we forget the simple things, like how an ad auction really works.
Well, it’s simple, right?  All you need to do is be the highest bidder. Wrong.
There is actually much more to the equation.  Google has provided us with a video [...]

Continue reading " AdWords Ad Auctions: Back to Basics "

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Google has just released seven new help videos on using their AdWords PPC advertising platform.
In each video you’ll find the exact steps you can follow to use different features within your account. The videos cover the following topics:

Entering billing information
Adjusting your budget
Using the Ad Preview tool
Applying a Promotional Credit to an existing account
Viewing [...]

Continue reading " Google: Adwords PPC for Dummies "