Super Rewards: Not Just for Social Media Any More

Super Rewards (A.K.A. $uper Rewards) has expanded its virtual currency from social networking apps to the whole internet.

The product has been a good way to make money with social networking applications like Mob Wars (below), in fact, some apps are clearing more than $1 million per month.

Like competitor OfferPal, Super Rewards is an incentive-based marketing product where users click on advertisers’ offers (usually CPA offers) in exchange for points that can then be used to buy virtual items in online games.

The quality of the leads that advertisers obtain in exchange for participating in this type of advertising is still a hot topic. Many argue that the lead quality is terrible.

Super Rewards CEO, Jason Bailey, disagrees:

“90 percent of new advertisers coming into our channel find substantial value in the leads that we generate and continue as Super Rewards customers month after month. While we do provide consumers a token virtual currency incentive, this is purely for entertainment, with no transferable economic value, a far cry from the free-iPod or cash back practices that caused problems during the bubble. The market has come a very long way since that time and is much more transparent to all parties involved, advertisers, publishers and consumers. We work proactively today with all our advertisers to find the right pricing for their leads, examining relative conversion on our platform versus other advertising channels. An auto insurance quote provider may pay $10 per lead generated through search or email, while through our virtual currency channel they may only pay $6, but get the same performance. Our list of top 10 advertisers is a who’s who of online direct marketing leaders, most of which who have been with us from the beginning and who see Super Rewards as one of their top sources of leads.

“Netflix, Blockbuster and Columbia House are highly sophisticated companies with strong analytical tracking technologies who specialize in comparing customer acquisition cost to lifetime customer value. We have worked together to figure out the value of leads in our system long ago, and continue to refine the platform targeting, advertising creative and incentive threshold to maximize performance. The social application channel has been proven out over the past 15 months with advertisers demanding more and more traffic. The average advertiser cost per lead across our platform today is 50% higher today than it was 12 months ago. That doesn’t look like doom to us.”