Stupid Human Tricks: Tweebay Now Tweba

Maybe when you start a new company, you should try to AVOID copyright infringement. That would have been the smart thing to do in this case.

After being “asked to rename Tweebay by a rather large corporate,” UK developer Paul Rawlings has now decided to rename his Twitter marketplace Tweba. Perhaps throwing the word “ebay” in the title wasn’t the best move.

It’s important to establish a name for yourself, no doubt, and to do it in aggressive fashion. Using an existing company’s name WITHIN your company’s new name, though, is a recipe for disaster. Now Paul needs to relaunch and rebrand his Twitter marketplace.

At least he’s relaunching with more features. Tweba now includes payments via Google Checkout or Paypal, feedback, and stores by category. The feedback is fairly straightforward. Buyers say whether or not they would buy again from a given seller, and vice versa. If you give a seller negative feedback and say that you wouldn’t buy again from them, then you are in fact barred from bidding on future items from that seller.