bada bingIf you’re ready for today’s moment of Zen, then read Fortune columnist Stanley Bing’s statement (below) regarding his “moderate outrage” at the name “Bing” being used by Microsoft…followed by Microsoft’s response…

“Microsoft was founded by Bill Gates and Paul Allen in 1975. It has been establishing the Bing brand for approximately two hours…little notice has been taken to date, however, of the serious implications for Mr. Bing or, for that matter, any other Bings.

“For nearly 25 years, I have jealously guarded the value of my brand. For several years, it was threatened by the enormous reputation of Rudolf Bing, the fictional presence of Chandler Bing and the high-profile persona of Stephen Bing. This, however, is the worst challenge the Bing Brand has faced to date, particularly in regards to my search engine optimization positioning.

“I think we’re a lot more powerful together than we are apart. At least I’m pretty sure I am.”

So how did Microsoft respond to the statement?

Dear Bing (the Author),

We couldn’t help sit up and take notice of your offer of services from one Bing to another. We were moderately surprised and mildly excited. As you might have guessed, today is quite a big day for us. Even so, we dropped everything when we saw your press release this morning. After an emergency meeting (three people were invited, all declined), we’ve decided to take you up on your offer. We’re not certain what exactly this would involve. We’re not certain it would pay much (nothing, actually) but we look forward to starting a dialogue and hope we can work together soon. Let’s do lunch. In the meantime we are sending you a case of moderately priced cigars.

Your pals,
Bing.com

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