Nielsen Online has issued a report stating that social networking was more popular than e-mail last year. This should come as no surprise to anyone, but this is a significant turning point for the internet.
Nielsen says that Facebook especially saw larger growth among older people than it did among younger ones, bucking the belief that social networking is only for young people.
This shift has primarily been driven by Facebook whose greatest growth has come from people aged 35-49 years of age (+24.1 million). From December 2007 through December 2008, Facebook added almost twice as many 50-64 year old visitors (+13.6 million) than it has added under 18 year old visitors (+7.3 million).
Is there a ton of money to be made on social networking sites in 2009? Um, yeah.
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