Skittles.com: Better Jump on It Now

The Skittles.com homepage is now nothing but a Twitter Search results page for the popular candy.  Time for a free marketing field day!

If you go to Skittles.com right now, you are first prompted to enter your date of birth, because a web site about candy SHOULD be full of adult content of course, then you are taken to what is essentially a page full of the latest tweets about Skittles candy.

There is also a Skittles menu overlay in the upper left hand corner of the screen just in case you want to actually learn something about the product, rather just what people on Twitter are saying about it.

At the moment, spammers seeming to be having a field day with this one, filling the site with racial slurs and a possible new slogan for the colored candies, "j**z the rainbow".

I would have to guess that this new site will have to either be moderated VERY quickly or perhaps just shut down.

Interesting idea, poor implementation.

UPDATE: Skittles has now removed the Twitter page in favor of their Facebook profile.  Lesson learned, I suppose.

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Technorati Tags: Skittles, Skittles.com, Social Networking, Twitter, Twitter Search

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