F My Life: It's Funny, It's True, Except When It Happens to You
The Skittles experiment was somewhat unique and, while it wasn't perfect, the results were phenomenal. The campaign was effective in increasing the candy’s web site traffic in a big way.
Hitwise reports a 1332% increase in the web site's visitors on March 3rd. Alexa also confirms this spike in traffic.
It was fun AND it seems to have been a huge success. We say, tweet the rainbow...
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