To launch the cable channel TNT in Belgium, the network placed a big red push button on an average Flemish square of an average Flemish town.
A sign with the text “Push to Add Drama” invited people to push the button.
Finally someone did.
You can view the result in the video above.
Mobile users: http://www.youtube.com/watch?v=316AzLYfAzw
- Push to add drama – TNT (Muito Bom!) (marketinguerrilha.wordpress.com)