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Is the internet a cash cow?  According to Nielsen Online it is.

According to their latest study, 79% of US consumers have made an online purchase in the last 6 months.

So, what are people buying online? According to Nielsen Online, the most popular items and services are:

Online Travel - 38% 54,417
Clothes/Shoes/Acc. - 28% 40,075
Books - 26%
Hotel/Motel Reservations 18%
Auctions - 16%
Event Tickets - 14%
Insurance - 11%
Computer Software - 11%

While the economy may be suffering, the amount of people joining the ranks of online shoppers helps to soften the Wall Street woes, at least a little.  It's especially important these days to be in an online business instead of having a bricks and mortar store.

However, just because people are shopping on the web, it doesn’t mean it’s like taking candy from a baby.  In fact, it’s quite the opposite. Surfers are becoming more and more picky when it comes to online purchases.   It won't take much to scare them off your site and send them packing to your competitors.

So get out there and snag your share of the profits!

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