Sears.com accidentally advertised the Apple 16GB iPad 2 for $69, which is obviously much lower than the regular price of about $499.99.
The seemingly super deal got iPad 2 shoppers worked up in quite a frenzy, with word of the amazingly low price circulating quickly on Twitter.
Thousands of customers were reportedly even allowed to place their orders at the price…then the other shoe dropped.
Last night, Sears posted a statement on its website informing purchasers that an error was made by a third-party vendor and that the iPad 2 price wouldn’t be honored.
“We want you to know that, unfortunately, today one of the Marketplace third party sellers told us that they mistakenly posted incorrect pricing information on two Apple iPad models on the Marketplace portion of the website. If you purchased either of these products recently, your order has been cancelled and your account will be credited.”
According to CNN, Paula Knight of Riverview, Florida, was one of those disappointed iPad 2 buyers. Her son has been diagnosed with Asperger’s syndrome and used his iPad a great deal for homework, until it got stolen.
She tried to snatch one up at Sears.com’s super-low price, only to be told the price wouldn’t be honored.
Knight said the purchase was confirmed by both PayPal and Sears right after it went through. About six hours later, though, Sears sent her an email informing her that her order had been cancelled because of the error.
“I shop online all the time and I’ve never had anything like this happen,” Knight said. “They want to blame a third party, but the order confirmation e-mail I got was from Sears.”
“They are a huge company I thought I could trust and rely on,” Knight said. “But if they don’t honor this, I won’t ever shop at Sears again. I just want my order honored.”