It’s bad enough that today’s celebrities and athletes seem to be able to cash in on endorsement deals for just about everything under the sun….airfare, shoes, cars, credit cards, etc.
Do we now also need to cash in on their personal shortcomings as well?
The new Tiger Woods Nike Commercial makes me think so.
The new spot is airing today as The Masters tournament kicks into high gear. The new Nike ad is very strange. It features Tiger wearing a pitiful “Woe is me” expression on his face, while the voice of his deceased father plays in the background, asking him is he has learned anything.
What is the point? It’s exceedingly creepy and its only purpose seems to be to exploit Woods’ indiscretions so that Nike (and presumably, Tiger) can continue to cash in.
What do you think of the new commercial? Video below:
http://www.youtube.com/watch?v=5NTRvlrP2NU
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