The two-minute spot focuses on GS Technologies, a steel mill in Kansas City, Missouri that was purchased by the former Massachusetts governor’s private equity firm Bain Capital (and went bankrupt soon thereafter).
The ad depicts Romney as being completely out of touch with the local workers at the plant and concerned only with Bain’s profits.
“We view Mitt Romney as a job destroyer,” says one former mill worker. Another calls Bain Capital “a vampire. They came in and sucked the life out of us.”
The spot will air in Ohio, Pennsylvania, Virginia, Iowa, and Colorado. It will run only on May 16 during the evening news.
The Obama campaign has also launched a website, RomneyEconomics.com, featuring a six-minute version of the ad.
The campaign has launched a $25 million ad buy this month.
“Mitt Romney helped create more jobs in his private sector experience and more jobs as Governor of Massachusetts than President Obama has for the entire nation,” said Romney spokeswoman Andrea Saul.
Bain Capital bought GS Technologies in 1993. Less than 10 years later, the plant closed and 750 workers lost their jobs.
The workers there were denied severance and health insurance, and their pensions were cut. A federal pension agency had to bail out the underfunded pension plan – yet Bain Capital profited.
Check out the new spot below.
- Obama campaign hits Mitt Romney’s record at Bain Capital with ad, website (dailykos.com)
- Steelworkers Slam Mitt Romney and Bain Capital in Harsh New Obama Ad (nymag.com)
- Obama campaign’s new ad paints Romney as a job-killing, economic “vampire” – ABC News (abcnews.go.com)
- New Obama Ad Attacks Romney’s Bain ‘Job Creator’ Record (outsidethebeltway.com)