Tiger Woods tried to overhaul his tattered image via a TV commercial. Now, LeBron James seems ready to give it a shot as well.
A new Nike commercial features James, who caused a media firestorm by leaving the Cleveland Cavaliers in favor of the Miami Heat this offseason, asking repeatedly, “What should I do?”
At one point in the new spot, the camera zooms in on LeBron’s face as he states, “I am not a role model.”
Interesting. You can check it out below. What do YOU think?
UPDATE: Cleveland has issued a response to this commercial.
- I’m Sorry LeBron: My Response to the LeBron James Nike Commercial (bleacherreport.com)
- Video: Nike Attempts to Rehab LeBron James’ Image (blogs.forbes.com)
- LeBron James’ New Nike Commercial: What Should He Do? (sbnation.com)
- Nike Tries to Rehabilitate LeBron James’ Image in New 90-Second Spot (adage.com)