New Google Website Optimizer, Plus Easier Google Site and Blogger Verification

Google has just announced a really cool way to test and optimize your site, thereby maximizing your profits.  Online marketing is all about testing, testing, testing.  Friends, it just got a whole lot easier.

Google Website Optimizer allows you to create multiple versions of your webpage (maybe one version with a red button and one with a blue) and evaluate which variation best meets your goals (whether that is sign-ups, purchases, or simply having visitors click to another page). The tool uses traffic data and advanced statistical formulas to figure out, according to your visitors, what makes your website the most useful.

For example, by changing the layout of their product page, Colonial Candle was able to increase the number of candles they sold by 20% and improve sales by $20,000 in one month.

Before…

After…

You can also view their video about it below…

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Also new, easier ways to verify your Google Site and Blogger blogs.  Take a look at the videos below…