As if reading the Sports page didn’t suck enough for Miami residents today, Herald readers opened their newspapers to find a full-page ad reading, “Congratulations Miami!” next to photos of Heat championship T-shirts and hats being sold at Macy’s.
To add a little insult to injury, the ad runs directly under a headline reading, “DALLAS WINS BEST-OF-7 SERIES 4-2″.
The Herald at least had the decency to own up to their epic fail and post a correction:
A Macy’s advertisement featuring Miami HEAT merchandise was mistakenly published on page 11D of the June 13th edition of The Miami Herald. We regret the error and apologize for any inconvenience.
How did the ad wind up in the paper to begin with?
Elissa Vanaver, the Herald‘s vice president for human resources, says the mistake was a “production error.”
The advertising staff had put together a number of ads in the event that the Heat managed to win the series, she says, and the wrong one was placed in the layout after Dallas won the title last night.
“We weren’t going to sit and wait around for Game 7 to decide how to advertise something like this,” she says. “That ad was in the system for the eventuality that the Heat ended up winning the title.”
“We’re apologizing to readers and advertisers about the mistake,” she says. “I’m not sure what else there is to say about it.”