The CBS network has rejected an ad from ManCrunch, a gay dating site, saying that the ad “is not within the Network’s Broadcast Standards for Super Bowl Sunday.”
CBS issued the following official statement:
“After reviewing the ad – which is entirely commercial in nature – our Standards and Practices department decided not to accept this particular spot. As always, we are open to working with the client on alternative submissions.”
CBS reportedly thinks that ManCrunch was attempting to generate some free press by presenting an advertisement that they knew the network wouldn’t approve.
“We’re 100% serious,” says ManCrunch spokesperson Elissa Buchter. “We have the money to pay for it. If the ad showed a man and woman kissing it would have been accepted. You see ads for erectile dysfunction morning, noon and night. It’s discriminatory that they wont show this….They should call our bluff. If the ad doesn’t air on the Super Bowl, it will air on another network. It’s not like it plays like Adam Lambert [kissing another man on the AMAs].”
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