
Live Search is getting ready to change its name some time this spring, and this has just been confirmed via Twitter.
We know that Microsoft snatched up the Kumo.com domain name last November. “Kumo”, by the way, is the Japanese word for “cloud” (or spider, depending upon your translation).
Today, a Microsoft rep perhaps became a bit overzealous and confirmed the name change on Twitter:

Microsoft seems to have done some damage control by deleting the tweet, but not before a few quick individuals grabbed a screenshot.
At Search Engine Land, Vanessa Fox spotted spotted some other changes as well, including Best Match and Categorized Listings.
UPDATE: There is now a screenshot sneak preview, to boot, along with a memo that went out to employees. Both are below:
From: Satya Nadella
Sent: Monday, March 02, 2009 4:18 PM
To: Microsoft–All Employees (QBDG)
Subject: Announcement: Internal Search Test ExperienceThe Search team needs you. We’ve been working hard to improve our search service and want to share the progress we are making with you. We are launching a new test program called kumo.com for employees to try and provide feedback. Kumo.com exists only inside the corporate network, and in order to get enough feedback we will be redirecting internal live.com traffic over to the test site in the coming days. Kumo is the codename we have chosen for the internal test.
In spite of the progress made by search engines, 40% of queries go unanswered; half of queries are about searchers returning to previous tasks; and 46% of search sessions are longer than 20 minutes. These and many other learnings suggest that customers often don’t find what they need from search today.
We believe we can provide a better and more useful search experience that helps you not just search but accomplish tasks. During the test, features will vary by country, but you’ll see results organized in a way that saves you more time. An explorer pane on the left side of results pages will give you access to tools that help you with your tasks. Other features like single session history and hover preview help accomplish more in search sessions.
Your Next Search…
To get started, visit kumo.com or click one of the samples below to see how it’s possible to find the right results more easily:
· Audi S8
· Taylor Swift
. Bose Lifestyle 48You can also set your search defaults to test site using the instructions here.
Your Feedback is Critical
As employees, you are some of our most informed users and our toughest critics, and we highly value your input and feedback to help us build a better service. You have been an important voice in our efforts, and the feedback you’ve sent us since the company meeting has been amazing.
When you visit kumo.com, at the bottom right corner of the each page you’ll see a feedback badge. We ask that each time you use the test site, click the feedback badge and take a moment to answer four quick and simple questions. Feel free to reach out to give us extra feedback directly on our blog and by mailing sfeed. For answers to common questions make sure to see our FAQ.
We are committed to rapid innovation and improvement. Please give the test site a try, rate the results and let us know what you think.
Satya
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Related articles by Zemanta
- Live Search to get new features…oh and a new brand, too (liveside.net)
- Windows Live Search to be rebranded Kumo? (news.cnet.com)
- Microsoft Live Search goes Kumo? (theregister.co.uk)
- Microsoft Re-Branding Live Search to Kumo? It’ll Take More than Four Letters (marketingpilgrim.com)
- Search roundup – More Kumo domains, Yahoo deal still makes sense for mobile growth (liveside.net)
- Microsoft may use ‘Kumo’ name for more than search (infoworld.com)
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