F My Life: It's Funny, It's True, Except When It Happens to You
Do you believe me yet? Did you read it yet? If you need more convincing, this post is for you.
This is the story of how one independent developer managed to rake in $600,000 in a single month with a single iPhone game.
Ethan Nicholas, developer of a tank artillery game called iShoot, told Wired.com he quit his job the day his app rose to No. 1 in the App Store, earning him $37,000 in a single day. That's in ONE DAY.
"I'm not going to be a millionaire in the next month, but I'd be shocked if it didn't happen at the end of the year," he said in a phone interview. "If it weren't for taxes I would be a millionaire right now."
This is not an isolated incident. In September, iPhone developer Steve Demeter said he made $250,000 in just two months with his puzzle game Trism. As the App Store expanded rapidly, many developers thought the store would get too crowded with apps and business would inevitably slow down. Nope, not happening.
It wasn't easy for Nicholas, either. After getting off his shift as an engineer at Sun Microsystems, he worked on iShoot eight hours a day, cradling his 1-year-old son in one hand and coding with the other. He didn't have the money to buy books to learn how to write an iPhone app, so he taught himself by reading websites.
When iShoot hit the App Store last October, things were slow for a while. Then Nicholas found some spare time to code a free version of the app, called iShoot Lite, which he released in January. Inside iShoot Lite he advertised the $3, full version of iShoot. Users downloaded the free version 2.4 million times. And that led 320,000 satisfied iShoot Lite players to pay for iShoot.
The game soared to the No. 1 spot — and it stayed there for 26 days.
So, if you want to learn how to break free from your life and create your own iPhone apps, stop what you're doing and go get iStormer now.
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- Apple: Jailbreaking Your iPhone is a Crime (technologizer.com)
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