Here’s a creative tactic to employ when you’re being sued by the world’s largest social network – just legally change your name to Mark Zuckerberg.

That’s exactly what one Israeli entrepreneur is doing in response to Facebook’s threat to sue him.

Rotem Guez says he’s legally changed his name to that of Facebook’s CEO, a tactic meant to persuade the site to back off after he says they threatened to sue him.

He’s now telling Facebook: “If you want to sue me, you’re going to have to sue Mark Zuckerberg.”

He says a Facebook attorney wants him to shut down his online business Like Store, calling it illegal.

Like Store says it enhances companies’ online presence by offering Facebook users free content that’s only accessible by clicking “Like” on the companies’ Facebook profiles and pages.

Guez acknowledges that his company violates Facebook’s TOS, but he argues that several U.S. companies offer similar services.

He’s got a point, but those business don’t use the term “Like” in their names (at least not any that I’ve found).

Facebook declined to comment on the name change.