How to Sell During the Holidays

Image by via CrunchBase

For all of the things going wrong over at Yahoo, they are still doing some things right. The latest posts on the Yahoo blog and the Yahoo Store blog are examples of those things they are still doing right.

Yahoo offers us some excellent tips on how to sell effectively during the holiday season...

"Add-ons

If you sell products that require batteries or other accessories, add them as a cart cross-sell for those products. This way, once someone has made that first step towards purchasing, you can offer them a product that they’re going to need anyway — and they might as well buy it from you! In the case of batteries, even if they don’t need them for something they bought at your site, it may remind them that they didn’t buy batteries for a previous purchase at another store and baddabing! — you’ve just increased your order size by several dollars.

Product pairs

Last Christmas, it seemed like every kid who wanted a Hannah Montana doll also asked for a High School Musical doll (my four nieces with the same gift request has got to be a pattern!) but auto-suggestions can’t predict what new items will be hot together this year. For your newest items, go to a brick and mortar store and see how they are merchandising. Also, keep an eye on your first few orders — they will help you determine some dependable cross-sells that you can set up using cross-sell rules. Once your sales of these items are on a roll, you can opt to auto-suggest only.

Unique products

During the holidays, shoppers are looking for a range of gifts for a range of people. Shoppers also tend to be much more open to suggestions, unlike other times of the year when they tend to focus on a particular purchase. Think about it — how many relatives do you have to buy for? Wouldn’t it be great if you could get shopping done for multiple people at just one store? And for how many of them do you have no clue what to get? Shoppers are intent to buy, but not necessarily intent to buy one particular item, and the suggestions you give can be quite welcome to a shopper in a gift-giving conundrum."

Good stuff, Yahoo! Now, see if you can do something about that stock price for me, will you?

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