By now, we’ve all heard about how Apple pulled its latest set of commercials showing “geniuses” helping everyday citizens because the ads made Apple employees look snobby.
So how did that idea ever get the green light anyway?
Who’s running things over at Apple these days?
Jest explores what may have gone wrong.
- Apple Fine Without Jobs? Think Different (forbes.com)
- Apple versus Samsung verdict was a complete mess (news.techeye.net)