GREENWASHED: The Truth about 95 Percent of So-Called Green Products (INFOGRAPHIC)

Greenwashing: The marketing tactic of misleading consumers about a product or service’s environmental friendliness.

When consumers think green, sustainability is an issue that most welcome and strive for.

However, consumers are often misled by companies’ marketing tactics – otherwise known as “Greenwashing”.

This infographic illustrates 7 common ways that companies “greenwash” and how consumers can avoid these traps.

Check it out below.

Created by: Marketing Degree

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