When consumers think green, sustainability is an issue that most welcome and strive for.
However, consumers are often misled by companies’ marketing tactics – otherwise known as “Greenwashing”.
This infographic illustrates 7 common ways that companies “greenwash” and how consumers can avoid these traps.
Check it out below.
Created by: Marketing Degree
- Corporate Greenwashing And Other Questionable ‘Green’ Ads (VIDEOS) (huffingtonpost.com)
- The FTC’s New Marketing Rules To Squash Greenwashing (fastcompany.com)