Google’s Insights for Search Just Got Even Better

Google’s Insights for Search tool is powerful.  Don’t get me wrong, I still like Google Trends, but Insights for Search makes that look like chopped liver.

Now, it’s just gotten even better.   Take a look at some of the new features just introduced…

• New data sources – They’ve added additional data from Google News, Image and Product Search sites so you can see what the world is searching for beyond Google Web Search. For example, retailers could use the Product Search filter to get a better understanding of what people are more likely to buy, and then stock the appropriate products.

• Category suggestions – Ever wonder what other categories your search terms might be classified under? Insights for Search now suggests category breakdowns for your terms. For example, if you type in the search term “apple“, Insights for Search will show you all the relevant categories searches are classified under such as Computers & Electronics, Entertainment, and Food & Drink.

• Metros for the U.S. – You can now drill down to specific geographic regions, or metros, to see how search interest levels vary. This can help you with geo-targeting in your AdWords campaigns.

You can also now check out their new Google Insights for Search in 60 Seconds videos if you want to get more familiar with the service.  You can even follow your favorite search terms from your iGoogle page by adding the Official Google Insights for Search Gadget.

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