Google Goes Semantic with Tweaks to Search Results

Google has introduced two changes to its search results pages - expanded “related searches” lists and longer search descriptions.

"Related Searches" is meant to provide related items at the bottom of your search results page.  Google says it's a “new technology that can better understand associations and concepts related to your search.”

The system should now recognize a larger number of queries and deliver more relevant results.

The second change merely provides a longer excerpt quoted under each search result, in certain circumstances. Google will now display longer descriptions for longer search terms.  Seems logical.

Should you key in a 4-word search phrase, Google will add extra lines onto the description below the search results to provide you with a better view of the various pages.

These changes are far from ground-breaking, but they should make your "Googling" a little more interesting to be sure.

Related articles by Zemanta

• Google Now Lets You Target Ads At Yourself (techcrunch.com)
• Google Video Upload, Powered by Gears (googlesystem.blogspot.com)
• Is suing Google a good idea if you want to stop someone saying nasty things about you? (theredrocket.co.uk)

Related Items:

Ultimate Guide to Google Ad Words, 2nd Edition: How To Access 100 Million People in 10 Minutes

The Google Way: How One Company Is Revolutionizing Management as We Know It

Did you enjoy this article? Be sure to subscribe to our news feed. You can also follow us on Twitter.

Related Posts:

• Big Publishers Want Google’s Algorithm to Favor Brands
• Does Google Fear Bing?
• The Matt Cutts Guide to SEO
• New Google Algorithm Can Determine Which Employees Will Quit
• Dominate Google Image Search