Did Google just enter the local niche market? It sure looks like it.
Today, Google announced the launch of NYCGo.com, “the official resource on the web for all there is to see, do and experience in” New York City. This dynamic site uses Google Maps to help you plan your New York experience and find hotels, restaurants and entertainment, in addition to exclusive citywide savings and promotions. With NYCGo.com you can use Google Maps to get directions to attractions throughout the City, and even send the info to your phone with Google Maps for mobile.
Additionally, inside the brand new New York City Information Center (located between 52nd and 53rd Streets) there are interactive map tables, powered by the Google Maps API for Flash, that let you navigate venues and attractions as well as create personalized itineraries, which can be printed, emailed or sent to mobile devices. There is even a gigantic video wall that utilizes Google Earth to display a 3D model of New York City on which you can map out personalized itineraries.
It will be interesting to see how many other cities Google decides to invest in on a local scale. i suspect it will depend on how this experiment goes.
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Take a look at the video below to learn more about NYCGo.com: